007 COLLECTION

007 COLLECTION

THE 007 EDITION

A LEGACY OF STYLE, PRECISION AND INTRIGUE.

From the elegance of a perfectly tailored suit to the precision of a mission-ready timepiece, the world of 007 has defined an unmistakable standard of sophistication.

THE 007 EDITION

A LEGACY OF STYLE, PRECISION AND INTRIGUE.

From the pages of Ian Fleming to the silver screen, discover the enduring connection between cinematic adventure, impeccable style, and the timepieces that became part of the 007 legend.

THE NAME IS BOND.
CHAPTER 01 / THE ORIGIN OF AN ICON

THE NAME IS BOND.

Before the legendary missions, the unforgettable automobiles, and the unmistakable elegance, there was a story that would redefine the world of espionage.

In 1953, British author Ian Fleming introduced James Bond to the world through his debut novel, Casino Royale.

Drawing inspiration from his experience in British naval intelligence during the Second World War, Fleming created a character defined by intelligence, confidence, determination, and an uncompromising sense of style.

What began as a literary creation soon became a cultural phenomenon, establishing the foundations of a universe where danger meets sophistication and every decision carries extraordinary consequences.

More than seven decades later, the legacy of 007 continues to represent the enduring appeal of adventure, precision, and timeless elegance.

EVERY LEGEND HAS A BEGINNING. THIS ONE BEGAN WITH A NAME.

IAN FLEMING ARCHIVE ↗
LICENSED TO BE LEGENDARY.
CHAPTER 02 / THE CINEMATIC LEGACY

LICENSED TO BE LEGENDARY.

In 1962, James Bond stepped onto the silver screen in Dr. No, beginning a cinematic legacy that would redefine the world of espionage and adventure.

Portrayed by Sean Connery, 007 introduced audiences to an unmistakable combination of confidence, sophistication, and fearless determination.

As the series evolved, every detail became part of the legend — from impeccably tailored suits and extraordinary automobiles to ingenious technology designed for the most demanding missions.

The arrival of the Aston Martin DB5 in Goldfinger (1964) marked a defining moment, establishing an enduring connection between British engineering, cinematic innovation, and timeless style.

What began as a spy thriller soon became a cultural phenomenon, shaping generations of cinema and establishing an aesthetic that remains instantly recognizable.

LEGENDS ARE NOT SIMPLY CREATED. THEY ARE DEFINED BY EVERY DETAIL.

EXPLORE 007 HISTORY ↗
EVERY SECOND COUNTS.
CHAPTER 03 / THE WATCHES OF 007

EVERY SECOND COUNTS.

In the world of James Bond, precision has always been more than a matter of time. It is an essential part of every mission.

From the early Rolex Submariner watches worn by Sean Connery to the extraordinary gadgets introduced throughout the films, timepieces became an unmistakable element of the 007 identity.

In 1995, GoldenEye marked a defining moment when Pierce Brosnan appeared wearing the Seamaster Professional 300M, beginning a new chapter in the relationship between James Bond and Swiss watchmaking.

As the cinematic legacy evolved, so did the watches. Modern Seamaster models combined purposeful design, advanced engineering, and the understated sophistication associated with the world's most famous secret agent.

From elegant accessories to mission-inspired instruments, the watches of 007 have become enduring symbols of style, innovation, and adventure.

IN A WORLD WHERE EVERY DECISION MATTERS, EVERY SECOND COUNTS.

EXPLORE THE FILMS ↗
BUILT FOR EVERY MISSION.
CHAPTER 04 / THE MODERN AGENT

BUILT FOR EVERY MISSION.

Legends endure because they evolve.

In 2006, Casino Royale introduced a new era of James Bond, with Daniel Craig bringing a more intense, grounded, and contemporary interpretation to the iconic character.

The modern 007 demanded more than elegance alone. Every detail — from his tailored wardrobe to his mission-ready equipment — reflected a balance of sophistication, resilience, and purpose.

This philosophy reached a defining moment with the Seamaster Diver 300M 007 Edition, developed with input from Daniel Craig and the Bond production team.

Crafted from lightweight titanium and distinguished by its vintage-inspired design, the timepiece embodied the connection between functional engineering and timeless style.

As the cinematic journey continued through Skyfall, Spectre, and No Time to Die, one principle remained unchanged: true sophistication is defined not only by appearance, but by the confidence to face the extraordinary.

THE MISSION MAY CHANGE. THE LEGACY REMAINS.

EXPLORE THE LEGACY ↗
THE 007 TIMELINE

THE EVOLUTION OF AN ICON.

1953Casino Royale — First Bond Novel
1962Dr. No — Film Debut
1964Goldfinger — DB5 & Gadgets
1995GoldenEye — Seamaster Debut
2006Casino Royale — New Bond Era
2021No Time to Die — 007 Edition
FEATURED TIMEPIECE

THE SPIRIT OF 007.

Discover an exceptional timepiece where purposeful engineering, timeless elegance, and the spirit of adventure meet.

EXPLORE THE TIMEPIECE
Seamaster Diver 300M Bronze Gold